The following is a project that demonstrates our ability to uncover and uplift the value of knowledge sourcing from Australian industry experts. From time to time, we host Chinese business delegates to meet with our Australian partner organisations at Melbourne to discuss topics in common interest. During one of those Read more…
Previous post about the Coles mini shop predicted its success. The promotion caught Woolworth off guard with such an impact that even Woolworth cited in their market report. Now Woolworth and Coles are facing-off with competing miniature collectable promotions for this busy Christmas. Just several days in, I am predicting Read more…
A public venue equipped with autonomous robots serving people was merely a science fiction theme a few years ago. It has now been fast-tracked to become a reality in US and China. The realisation might begin with the Amazon Go concept store, followed by a Chinese start-up firm Bingobox opened Read more…
In my previous articles, I mentioned about doing in-depth marketing research to create right marketing messages targeting the right audiences. Truth be told, having the right marketing message is just a first step to achieve your China marketing success. In a hyper-competitive market like China, message delivery channels, timing and Read more…
In the previous article (https://www.sparkseeker.com.au/do-consumer-behaviours-change-over-time-and-if-so-how-they-change/), I discussed my view of consumer behaviour changes in China, and how to anticipate such changes. In this sequel, I continue the discussion to share my views towards the implication of Chinese consumer behaviour changes on the marketing of Australian products and services. Equivalent to Read more…
I attended an executive brief session and was asked a question about whether and how millennials’ purchasing behaviours will change when they grow older in China. It is a very good question and a very challenge one to answer by many companies if their products target certain age groups. I Read more…
I had a lunch meeting with a Chinese investor recently who has been operating an Australian olive oil business by exporting to the China market for five years. During the lunch, she complained the slow growth of her business and the fierce competition from European exporters in the China market. Read more…
I attended a first-aid training for babies and children recently provided by Red Cross Australia. It exceeded my expectation. Equipping with basic first aid knowledge and skills ensures a faster and safer recovery before an ambulance arrives. Basic life support, CPR, first aid skills to situations like bleeding, choking, asthma, Read more…
This is a post coming late. I was accompanying my sick little one for the whole week. During this week, we went on grocery shopping several times at Coles because of its recent miniature collectables promotion. It is a successful marketing campaign attracted great media attention. Some of my friends Read more…
Xiaonian Xu, professor of Economics and Finance at China Europe International Business School (CEIBS) recently gave a speech on his view of business innovation. When comes to the innovation for established Chinese businesses, he gives more weights on learning / acquiring from world leading firms’ best practices, new business models Read more…