Manage Marketing in China

The Chinese market has presented many challenges for Australian businesses that were attracted by its undoubted opportunities. Among those challenges, there are strategic marketing issues including cultural differences, government influences, geographic & demographic diversities and rapidly changing consumer behaviours. There are also three key tactical and operational level challenges that, if prepared and addressed well, will pave the way for businesses to succeed in the Chinese market while limiting their exposure to unnecessary risks. Those three challenges are:

Partnership in China

Make or break, that is how businesses describe the importance of having the right partnerships in China. Partnerships are important to your business no matter whether you are sourcing from or selling to China. As for the partnership establishment, it is crucial to use the right tactics to manage risks and to remain competitive.

Negotiation & Customisation

Because of intense competition, negotiation in a Chinese context could well start before you even realise it. The right guidance and assistance throughout negotiation process go beyond language translations. Australian service / product exports also need to be customised for different scenarios to achieve both short-term profitability and long-term sustainability.

Operation & IT

Registration, taxation, hiring and IT / communication services in China are heavily influenced by both central and provincial governments' preferences and policies. With the right tactics and technologies, businesses that opt for remote operation can also achieve a high level of efficiency before they establish offshore operations in China permanently.

Assisting Tactical China Marketing

SparkSeeker is not a typical marketing organisation. We are building up a trustworthy team that can be integrated with your businesses to tap into the Chinese market opportunities.

For every single engagement, we will be diligently learning your business, sharing with you up-to-date Chinese intelligence, market know-how and working hand in hand with you to adapt to the fast-changing Chinese market dynamics.

Our core services encompass Chinese partnership planning, partner and channel identification and evaluation, partnership negotiation, Chinese service offering customisation and post-entry operation support.

Specialised Industries

We take pride in working with the following businesses as part of our suite of speciality. Our associates and extensive network also have exposure to fintech, healthcare and FMCG (B2C).
ProfessionalService

Professional Services

Example: Engineering consulting & training

Our past experience includes building from the ground up an engineering consulting service in Australia serving Chinese clients. Besides detailed marketing planning and associated activities, we also designed and implemented a remote support model and a training service offering.

SpecialGoods

Industrial Goods & Technologies

Example: speciality chemicals & areospace technologies

We have successful experience in planning Chinese market entry of chemical goods from Europe. We also have experience in building distribution channels and coordinating joint venture discussion for special technologies.

InformationTechnology

Information Technology

Example: cloud based APPLICATIONS

Our past experience includes technical advising well-known western companies to localise and provide their application services to Chinese consumers. All of those applications are cloud based, require special network optimisations and design to protect the IP and to conform to Chinese regulations.

Learnings

Sharing our views on marketing topics

Get in Touch

Please get in touch with us via the message form, call us for a chat or drop us an email to book an obligation-free consultation about business opportunities in China for your services and/or products.

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Give us a ring or an email to arrange an obligation-free consultation

SparkSeeker |  ABN 52 968 830 605
Michelle Wang and James Mao
[email protected]
+61 3 9878 4780
+61 403 680 376 (Mon - Fri, 8:30-17:30)

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